We build softwares, run marketing, and design things people actually use.
You brief one team and get one invoice. No agency handing your project to a dev shop, no dev shop blaming the agency, and nobody to explain everything twice.
Free preview of 25 signals from your homepage. The full 200-signal report is $7.89.
We invite you to start with a two-week trial. You’ll get to see what we do and how we do it through real-time shared access. If you like it, we’ll continue. If not, you’re free to stop. No strings attached.
- response time on average
- 1 day
- from brief to a plan you own
- 2 weeks
- notice to stop, any time (after contract)
- 30 days
We are a full suite. Hire a team, buy an app, or use something for free. Everything is built to help support and grow your business.
Services
We do the work. Development, marketing and / or design as one team, or choose a single service.
- You need a team, with 15000 hours of collected experience.
- A service trial for the first two weeks. Monthly retainer after that, and you can stop with a 30 days notice.
- An onboarding call. Then two weeks, and you have a plan you own.
- One team, all three disciplines
- Your repos, your cloud, your ad accounts
- A demo in a browser every week
Apps
Five apps we have built and are running. You use them yourself. No project, no retainer, pay as you go.
- If you are running brick and mortar shops, and also some free apps if you are a domestic consumer.
- Free to Rs 2,480 a month, depending on the app. Nothing to set up.
- Install it. Or send us your old register and we will load it for you.
- On Google Play and the web today
- Multilingual and localized
- We built them, so we support them
Free tools
Five tools that run in your browser. No account, no email, and nobody rings you afterwards.
- You want to know if ChatGPT and Perplexity can read your site and how to make them read it.
- Mostly free. Only the full audit is $7.89 if you want it.
- Open one, paste your URL. That is it.
- Nothing to install or sign up for
- Answers on screen, not in an email
- We never see who used them
Not sure which one you need? Run the free audit. It takes a minute and tells you whether this is a small fix or a real project.
Three disciplines, one team, one invoice.
You get all three whether you asked for all three. A marketing problem is usually a build problem wearing a hat. Which one leads depends on your brief.
Brand interfaces and identity, all designed
Brand systems, product UI and the design system that is always consistent after we hand it over to build and marketing. Screens are designed against real data and real edge cases, not a sloppy path.
- Brand guide with logo, type, colour and usage rules
- Figma library with tokens and components
- Exported tokens (CSS, Tailwind, JSON)
We build and maintain what we designed
Web platforms, mobile apps, internal tools and the infrastructure underneath them. We own delivery, not just the repository. Discovery, build, deploy and the on-call rota after launch.
- Repository with tests, CI and a README that a new engineer can follow
- Staging and production environments on your accounts, not ours
- Admin panel and role model
Finally we market and improve the build
See which channel paid for itself: search, paid or content. That includes visibility inside AI assistants, which is now where a large share of research starts.
- Baseline report with owned and missing queries
- Tracking plan wired to your CRM
- Content calendar and the first eight pieces
Be the answer assistants give
Get named when someone asks ChatGPT, Perplexity, Claude or Gemini about your business. Whether they cite you depends on 200 measurable signals across crawler access, schema depth, entity records, answer structure and freshness.
Our apps in the market.
Install one today and use it yourself. Each is built around one job you already do every day, and we support every one.
Aqua Core OS
Two ledgers, because water plants are owed money and bottles.
- Two balances, not one numberA customer can be square on cash and eleven bottles down. Aqua Core OS keeps cash owed and bottles out as separate running totals, so you can chase the right one.
- Your opening balance survivesEvery balance starts from the figure you were already carrying, then adds deliveries and subtracts verified payments. Day one of the software is not day one of the account.
- The van goes where signal does notDeliveries recorded off-network queue on the phone and sync when the driver is back in range. The driver never waits on a loading spinner at a gate.
One app for the three people in a water plant.



Five free tools, and one paid audit if you want the full picture.
Open one, paste your URL, get an answer. No account, no email, and nobody calls you afterwards. Crawl Audit is the only paid one, at $7.89 a run.
Crawl Audit
See if AI assistants can read your site, and what to fix.
Schema Generator
Validated JSON-LD before you ship it.
llms.txt Generator
llms.txt and llms-full.txt from your page list.
Crawler Tester
Can GPTBot, Perplexity and Claude fetch you?
Entity Gap Analyzer
Your entity coverage against cited competitors.
Citation Tracker
Daily mentions across six assistants.
Find out whether AI assistants can cite you. It takes 30 seconds.
See what AI assistants see when they visit your site, and the exact code to fix it. Crawl Audit crawls your site the way GPTBot does and scores the signals that decide how easily an assistant can read and understand your business. A free run scores 25 of them. The paid report scores 200, ranked by impact, each with the exact code to paste. No call, no scoping document.
- See what the bots see. Fetched with GPTBot, PerplexityBot and ClaudeBot user agents, not a browser, so you find what actually blocks them.
- Fix it in minutes. Every finding comes with the exact JSON-LD, robots line or markup to paste.
- Pay once. There is no seat, no plan and no renewal. Run it, fix it, leave.
Full report. No subscription, no upsell call.
- ✓Every one of the 200 signals, not just the free 25
- ✓Schema and llms.txt you can paste straight in
- ✓See how you compare with competitors in your category
- ✓Re-run the same domain for 30 days to check your fixes
Wattwise:11 languagesWattwise speaks yours, including Urdu and Arabic written right to left.
Wattwise:47 countriesWattwise starts from your country's tariff, currency and voltage, so every cost is in your own money.
Aqua Core OS:3 languagesAqua Core OS and Inventorini work in English, Urdu and Roman Urdu, so your staff can read them without help.
Aqua Core OS:5 backupsAqua Core OS keeps five backups per plant in a Google Drive folder you own, so a bad day does not lose your ledger.
Inventorini:200 free entriesInventorini lets you try your real stock before you pay. Nothing is deleted when the free window ends.
Inventorini:No adsInventorini shows no ads on any plan, so staff on the shop phone never see a stranger's advert.
- Aqua Core OS on Google Play
- Wattwise on Google Play
- Crawl Audit, live
- LinkedIn · DevMarDe
- X · @devmarde
- Instagram · @hey.devmarde
- TikTok · @devmarde
- Pinterest · devmarde
- YouTube · @hey.devmarde
- Zain Kazmi · Founder and director
- Ali Mehdi · Development lead
- Syeda Aylia Naqvi · Lead designer
The people who do your work.
Nothing gets handed between agencies, because there is only one. The people who write the code write the guides and take the support calls.
Meet the team
Zain KazmiFounded DevMarDe and runs it. A product designer who builds, and writes the words inside the products.Founder and director
Ali MehdiLeads development. A React Native and Next.js engineer with apps in the stores since 2018.Development lead
Syeda Aylia NaqviLeads design. An architect and interior designer who works out space, light and material before anything is built.Lead designer
Not sure where to start? Start with the free audit.
Paste your domain and see in under a minute whether AI assistants can read your site. If it points to a bigger job, we scope it in two weeks at a fixed price.
DevMarDe versus the alternatives
We are not the right answer for every job. Pretending otherwise just wastes your first call. Here is when the other option wins, and when we do.
Pick an agency when you need one channel at very large scale
Pick DevMarDe when the work crosses software, marketing and design and you want one number to judge it by
Every service has a page comparing it to each alternative, and every app has one against the spreadsheet or WhatsApp group it usually replaces. Start from the services.
Guides you can follow today, filed by app.
AI visibilityAI crawl audit tools compared: Crawl Audit, crawlaudit.tech, Parsigo, CrawlerCheck and CrawlCheck5 min read
AI visibilityAI optimization, AI search optimization, GEO and AEO: what the names mean and what to do first6 min read
Structured datasameAs schema for a small business: which profiles to link and how to check them6 min read
AI visibilityAI crawler user agents: what to allow, from GPTBot to ClaudeBot7 min readChecklists and templates we use ourselves.
Free to download. We ask for an email so we can send the next version.
ChecklistThe 25-signal AI visibility checklist
Every signal Crawl Audit scores, in the order to fix them, with the file or tag each one lives in.PDF · 4 pages
Templatellms.txt template and deploy guide
A filled-in llms.txt you can copy, an llms-full.txt example, and where the files go on Vercel, Netlify, WordPress and nginx.PDF + text · 3 pages
CodeSchema pack for service businesses
Organization, Person, Service, FAQPage and Article JSON-LD, filled in for a fictional services company so you can see every field in context.PDF + JSON-LD · 6 pages
ChecklistSaaS launch checklist
What we check before any of our four products goes live: accounts, environments, monitoring, store listings, legal pages and the first-week plan.PDF · 5 pages
GuideDigitising a godown in one weekend
How to move a ledger-book stock system into software without stopping the shop: what to count, what to skip, and how to keep staff using it.PDF · 4 pagesFrequently asked questions
The questions people ask before they get in touch, answered in the first sentence.
All questionsDevelopment, marketing and design for SMB and enterprise clients, billed by one company on one invoice. We also build and run five products of our own: Aqua Core OS, Inventorini, Wattwise, Vital Track and Our Homes.
Dev-Mar-Dee. It is development, marketing and design joined up, which is also the order we tend to work in.
A team organised into three standing practices (development, marketing and design), each with a named person accountable for it. Zain Kazmi founded the company, is its director, and leads marketing, design and the writing; Ali Mehdi leads engineering. Both have profiles you can read, and both are reachable directly.
The same team that does the client work. Every one of our products carries the credit "A DevMarDe product", and every one of them is designed, built and supported in-house. Nothing is resold, white-labelled or handed to a third party after launch.
With a two-week scoping sprint at a fixed price. You get a written plan, an estimate for phase one and a staging URL. If you decide not to continue, the plan is yours to take elsewhere.
You do, from day one. Repositories, cloud projects and ad accounts are created under your organisation rather than ours, so nothing has to be migrated if you leave.
Crawl Audit, a tool rather than a manual service. It crawls your site as GPTBot, PerplexityBot and ClaudeBot. A free run scores 25 signals; the paid report scores 200 and gives you the code to paste. One flat charge, no subscription.
No. Retainers stop with 30 days notice and there is no annual commitment on anything we run for you. Media spend is billed to your own accounts, not through us.
Headquartered in Birmingham, UK | Islamabad and Lahore, PK | New Jersey, USA | Dubai, UAE, serving globally. Engineering and design sit in Lahore; the Birmingham, New Jersey and Dubai offices cover the rest of the working day, so there is overlap with your afternoon wherever you are.
Within one business day on every enquiry, including the ones that turn out not to be a fit. If a $7.89 audit answers your question instead of a project, we will say so.
Tell us what you are trying to ship.
Most engagements start with a two-week scoping sprint. If a $7.89 audit answers your question instead, run that and keep the money.
OfficesHeadquartered in Birmingham, UK | Islamabad and Lahore, PK | New Jersey, USA | Dubai, UAE, serving globally





