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Schema pack for service businesses

Organization, Person, Service, FAQPage and Article JSON-LD, filled in for a fictional services company so you can see every field in context.

For developers adding structured data to a services or agency site.

FreePDF + JSON-LD · 6 pages

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01

Organization

  • @id anchored to your domain with #organization so other blocks can reference it
  • name, url, logo, description, telephone and email
  • address for each office as PostalAddress
  • sameAs for every profile you control
  • founder as a Person reference
02

Person

  • @id anchored to /about#name
  • jobTitle and worksFor referencing the Organization
  • sameAs to LinkedIn and GitHub
03

Service

  • One Service block per service page
  • provider referencing the Organization
  • areaServed listing countries or cities
  • serviceType as a plain phrase
04

FAQPage and Article

  • FAQPage only on pages where the questions are visible
  • Article with headline, datePublished, dateModified, author and publisher
  • One @graph per page rather than several separate script tags
  • Validate with the Schema.org validator before deploying

Want us to run this checklist for you?

Most of these map to a two-week fixed-price sprint.

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