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DevMarDe
About · Est. 2022

Dev. Mar. De. The name is the shortest way to say what we do.

DevMarDe, pronounced Dev-Mar-Dee, is a compound of development, marketing and design. We run all three for SMB and enterprise clients, and we ship our own software under independent product names with DevMarDe as the maker.

Headquartered in Birmingham, UK | Islamabad and Lahore, PK | New Jersey, USA | Dubai, UAE, serving globally.

DevMarDe team members working at their desks beneath the illuminated DevMarDe sign in Lahore
The team at work · Lahore
The studio

Where the work happens.

DevMarDe lounge with sofas and a wall-mounted screen beside the team's desks in Lahore
Lounge and desks · Lahore
DevMarDe team members working at their desks beneath the illuminated DevMarDe sign in Lahore
The DevMarDe wall
DevMarDe office corridor in Lahore with the server room door and a floor-standing air conditioner
Server room · Lahore
How we got here

We built for clients, then built for ourselves, then noticed they were the same job.

We started in 2022 designing and building sites for other people. The work was good and the sites looked nice, and too often nobody could say afterwards which part of the spend produced a customer. So we added the marketing, and then the measurement, because a site without a number is a brochure.

Somewhere in there we started building our own products: an operating system for water plants, a stock system for shops, an electricity calculator. Running software you have to support at 7am teaches you what to build for clients and what to leave out. Every client platform now uses the same release pipeline, monitoring and on-call rota our products do.

The last piece was AI visibility. Buyers now ask an assistant before they search, and whether the assistant names you depends on measurable signals. We built Crawl Audit to score them, priced it at $7.89 so anyone can run it, and made the fixes free tools rather than a retainer.

Five offices, one team. Sentence case, specific numbers, no adjectives we cannot back up.

DevMarDe is not one person with contractors behind it. Meet the people who do the work, and see how development, marketing and design divide between them.

Who is behind it

Three practices, each with a name attached

Every practice has one person accountable for it. That is deliberate: “the team” is not an answer anyone can act on, and it is not an answer an assistant can cite either.

Development

Web platforms, mobile apps, internal tools and the infrastructure under them.

Led by Ali Mehdi · Development lead
Marketing

Demand you can trace to an invoice, not to a dashboard.

Led by Zain Kazmi · Founder and director
Design

Visual and spatial design: brand, interiors and product UI, and the words inside them.

Led by Syeda Aylia Naqvi · Lead designer
Our software

Five products we run ourselves.

Open the catalogue
100
Lighthouse performance on this site. Same for SEO, accessibility and best practices
5
products of our own in production
3
practices, each with a named lead
1 day
reply time on every enquiry
4.9
from 9 reviews
One invoice
Development, marketing and design, billed by one company. Nothing gets handed between agencies.
Your accounts, your code
We set up your repos, cloud and ad accounts under your name on day one. If you leave, nothing has to move.
Weekly demos
If it can be shown in a browser, we show it in a browser. Every week, not at the end.
30 days notice
Stop a retainer with a month's notice. Nothing we run for you is on an annual contract.
Fixed-price scoping
Every job starts with two weeks at a fixed price. You end up with a plan you own, whether you carry on with us or not.
We use what we sell
This site runs on our own design system and is audited by our own tool. We measure it the way we measure yours.
Named people, not a mailbox
Every practice has one person answerable for it, with a profile here and a profile elsewhere you can check.
One number a week
Marketing reports are one page with one number on it: what the spend produced. Not a dashboard tour.
Fast, because slow does not get read
This site scores 100 on Lighthouse for performance, SEO, accessibility and best practices, with a 0.5s largest contentful paint. AI crawlers give up on a slow page and so do your customers, so speed is part of the build, not a later fix.
Offices
Birmingham
United Kingdom
GMT
Islamabad
Pakistan
PKT
Lahore
Pakistan
PKT
New Jersey
United States
ET
Dubai
United Arab Emirates
GST

DevMarDe is headquartered in Birmingham, UK, where the company is registered. Engineering and design sit in Lahore, with a second office in Islamabad. New Jersey and Dubai overlap your working day and hold contracts in local law and currency.

See how engagements work

Tell us what you want to ship.

Two-week scoping sprint, fixed price. You keep the plan either way.