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DevMarDe
Checklist

SaaS launch checklist

What we check before any of our four products goes live: accounts, environments, monitoring, store listings, legal pages and the first-week plan.

For founders and teams shipping a first SaaS or mobile app.

FreePDF · 5 pages

Leave a work email and the PDF opens. We send the next version when it changes, nothing else.

01

Ownership

  • Domain, cloud, database, email and store accounts are in the company's name
  • At least two people can reach every account
  • Secrets live in the platform's environment settings, not in the repo
02

Environments

  • Production and staging exist and differ only by environment variables
  • Database backups run daily and one has been restored as a test
  • Migrations run from CI, not from a laptop
03

Monitoring

  • Error tracking on web and mobile with alerts routed to a person
  • Uptime check on the login page and the API
  • A dashboard for signups, activations and failed payments
04

Store and legal

  • Privacy policy and data deletion page published and linked from the app
  • Play Store listing with screenshots from the real app
  • Support email that a human reads
  • Terms that describe the plan and lock behaviour honestly
05

First week

  • Someone watches the error tracker every morning
  • Every signup gets a personal message within a day
  • Abandoned signups are cleaned up so metrics stay honest

Want us to run this checklist for you?

Most of these map to a two-week fixed-price sprint.