Wikipedia and Wikidata links: Crawl Audit check 27

Short answer: check 27 counts links from your page out to Wikipedia, Wikidata, .gov or .edu sites. It's informational and never fails: with links, it passes and reports how many; without them, it passes with a note that they're optional. It's not about having your own Wikipedia page. If you want your business on Wikidata or Wikipedia, both have strict rules, and this page covers them.

What Crawl Audit checks

Crawl Audit looks at every link on the page that goes to another website and counts those pointing at wikipedia.org, wikidata.org, or a domain containing .gov or .edu.

• Pass with a count when there are some.
• Pass with a note when there are none. The check doesn't warn.

When linking to authoritative sources helps

When a page states a fact that comes from somewhere, such as a regulation, a tax rate or a definition, linking to the official source lets a reader check it. Google's guide to helpful content lists, among the signs of a page people can trust, "clear sourcing". Link where it supports a claim, not to decorate the page.

Your own business on Wikidata

Wikidata is the structured database behind Wikipedia, and an item there can be listed in your sameAs links (check 26). Wikidata's notability policy says an item qualifies if it meets at least one of three criteria:

1. "It contains at least one valid sitelink to a page on Wikipedia..."
2. "It refers to an instance of a clearly identifiable conceptual or material entity that can be described using serious and publicly available references."
3. "It fulfills a structural need"

For a small business, the second criterion is the relevant one. It means public references: a company registry entry, press coverage, official listings. We have a Wikidata item, linked in our Organization markup, and its statements point to public records such as our Companies House entry.

Your own business on Wikipedia

Writing about your own company on Wikipedia is a different matter. Wikipedia's conflict-of-interest guideline says: "Do not edit Wikipedia in your own interests, or in the interests of your external relationships." It adds that "COI editors are strongly discouraged from editing affected articles directly, and can propose changes on article talk pages instead", and that "Anyone editing for pay must disclose who is paying them, who the client is, and any other relevant affiliation".

In practice, a Wikipedia article about a small business has to come from independent coverage, written by independent editors. Don't pay anyone who promises one.

Sources

• Wikidata, Notability, checked 3 October 2026.
• Wikipedia, Conflict of interest, checked 3 October 2026.
• Google Search Central, Creating helpful, reliable, people-first content.