Open Graph description: Crawl Audit check 196

Short answer: og:description is the line or two of text under the headline in a shared link preview. Check 196 fails when it's missing.

What Crawl Audit checks

• Pass: a <meta property="og:description"> tag.
• Fail: none.

It checks the tag exists, not what it says.

What the sources say

• The Open Graph standard lists it as optional: "A one to two sentence description of your object."
• LinkedIn is stricter: og:description is one of the tags it says "must exist".
• Meta: "A brief description of the content, usually between 2 and 4 sentences."

<meta property="og:description" content="Count cartons and loose pieces the way your godown does. Free for 30 days.">

Writing it

• Say what the reader gets from the page, in plain words.
• It can be the same as your meta description (check 53).
• Front-load the point: chat apps often show only the first line.

On devmarde.com

Our homepage had an og:description on 6 October. It passes.

Sources

• The Open Graph protocol.
• LinkedIn Help, Make your website shareable on LinkedIn, and Meta for Developers, A guide to sharing for webmasters, checked 6 October 2026.