Open Graph title (og:title): Crawl Audit check 195

Short answer: when someone pastes your link into WhatsApp, LinkedIn or Slack, the preview's headline comes from the og:title tag. Without it, apps guess, often badly. Check 195 fails if the tag is missing.

What Crawl Audit checks

• Pass: a <meta property="og:title"> tag. The report shows its text.
• Fail: none.

What the sources say

• The Open Graph standard: "The four required properties for every page are:" og:title, og:type, og:image and og:url.
• Meta suggests the title should be "The title of your article without any branding such as your site name."
• LinkedIn lists og:title, og:image, og:description and og:url as tags that "must exist".

<meta property="og:title" content="Stock counts for shops and godowns">
<meta property="og:type" content="website">
<meta property="og:url" content="https://example.com/inventory">
<meta property="og:image" content="https://example.com/share.png">

Writing it

• It can match your page title (check 51), or be a little more conversational.
• Keep it short enough not to be cut off in a chat preview.
• Make each page's different. A site-wide og:title makes every shared link look the same.

On devmarde.com

Our homepage's og:title on 6 October was "DevMarDe: Development, marketing and design", along with og:type, og:url and og:image. It passes.

Sources

• The Open Graph protocol.
• Meta for Developers, A guide to sharing for webmasters, and LinkedIn Help, Make your website shareable on LinkedIn, checked 6 October 2026.