Guides and case studies, filed by product.
Every article sits under the product, tool or service it belongs to, so the changelog and the guide are always in the same place.
All posts
Crawl audit checklist, including the AI crawlers
A crawl audit checks that bots can reach, fetch and read every page that matters. The checklist, our own numbers, and the AI-crawler half most audits skip.
How to tell if AI search optimization is working
Six free ways to measure AI search optimization, in the order to check them: Google and Bing AI reports, ChatGPT referrals, crawler logs and a prompt panel.
Is your firewall blocking ChatGPT? How Cloudflare and WAFs block AI bots by accident
robots.txt can say yes while your firewall says no. How Cloudflare's AI bot controls, bot-fight modes and WAF rules block ChatGPT, Claude and Perplexity search bots by accident, how to spot it, and how to fix it.
Can ChatGPT read my website? Check it in 60 seconds
Four quick tests show whether ChatGPT, Claude and Perplexity can fetch and read your site: robots.txt, a crawler fetch, the raw HTML and your server logs. Free, no sign-up.
AI Search Optimization: The Complete Guide
AI search optimization is how a business gets found and cited by ChatGPT, Perplexity, Gemini and Google AI Overviews. How it works and where to start.