Your page's main headline: Crawl Audit check 114

Short answer: the main headline should tell a stranger what you do and who it's for, in the time it takes to glance at it. Check 114 looks at your first H1: it passes if it's a reasonable length, warns if it's very short or very long, and fails if there isn't one.

What Crawl Audit checks

• Pass: the first <h1> is 10 to 110 characters long. The report shows it.
• Warning: shorter or longer than that.
• Fail: no H1 (see check 58).

It checks length, not clarity. The catalogue calls this a "clarity score", but a vague 40-character headline passes as easily as a sharp one. The 10 to 110 range is Crawl Audit's own.

What the research says

• Nielsen Norman Group (2011): "To gain several minutes of user attention, you must clearly communicate your value proposition within 10 seconds."
• NN/g (2024): "Include a tagline that explicitly conveys what your site or company does." And: "Your homepage should communicate your unique value proposition clearly, usually through a descriptive tagline and compelling content in the hero space."

Writing one

• Name what you do, for whom, and the result, in plain words: "Stock and billing app for shops and godowns".
• Prefer specific over clever. A pun the visitor has to decode costs those 10 seconds.
• Use the line under it for the detail: price, location, how fast.

On devmarde.com

Our homepage H1 on 6 October was 73 characters, so it passes.

Sources

• Nielsen Norman Group, Homepage design: 5 fundamental principles (2024) and How long do users stay on web pages? (2011), checked 6 October 2026.