A secondary call to action: Crawl Audit check 113

Short answer: not everyone is ready to buy on the first visit. A second, quieter option, such as "See how it works" next to "Book a call", gives them somewhere to go. Check 113 is informational and always passes: it notes whether the page has more than one call to action.

What Crawl Audit checks

• Pass: two or more call-to-action links or buttons (the words from check 111).
• Pass: one, with a note that a secondary one is optional.

It counts them; it doesn't compare how they look.

What's known

We found no authoritative rule on how many calls to action a page should have. The established points are about wording and clarity (check 111) and contrast (check 112).

Making the two different

• One main button, filled with your strongest colour. The second as an outline or a text link.
• Different jobs: the main one moves forward (buy, book), the second one informs (pricing, examples, how it works).
• Not three or four buttons of equal weight. If everything is loud, nothing stands out.

On devmarde.com

Our homepage had three links that match Crawl Audit's action words on 6 October.

Sources

• Nielsen Norman Group, "Get Started" stops users (2017), checked 6 October 2026.