The problem
Three agencies, three decks a month, no way to say which spend produced which enquiry.
What we shipped
- Tracking plan wired to the CRM so every enquiry carries its source
- Crawler access and schema fixes from the Crawl Audit baseline
- Paid search rebuilt around product lines, not brand terms
- Eight answer pages for the questions buyers ask before they call
Result
One weekly report with one number. Spend moves toward the channels that produced qualified enquiries.