- 190 of 200
- Content Quality & Accessibility
- Content Integrity, Readability & Social Metadata
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Short answer: when several of your pages say the same thing, search engines have to pick one to show, and visitors who land on the others get nothing new. Check 190 compares a sample of your pages in the full audit and warns when their main copy is the same.
What Crawl Audit checks
- Full audit: it samples several of your internal pages and compares the first 60 words of each page's main content. Matches are flagged.
- Free check: only one page is fetched, so it passes with "single page audited".
It compares openings only. Two pages with different intros and identical bodies won't be caught.
What Google says
- "Having duplicate content on your site is not a violation of our spam policies, but it can be a bad user experience".
- On the "penalty": "It's inefficient, but it's not something that will cause a manual action. Copying others' content, however, is a different story."
- For pages that must be similar, a canonical tag helps Google "consolidate the signals they have for the individual URLs (such as links to them) into a single, preferred URL."
Fixing it
- Give each page its own opening that says what's specific to it.
- Merge pages that really are the same, and redirect the old address.
- For necessary near-copies (print versions, filtered lists), point a canonical tag at the main one (check 36).
On devmarde.com
The free check passes for every site, including ours. We haven't published a full-audit result for this check.
Sources
- Google Search Central, SEO Starter Guide and How to specify a canonical URL (updated 10 July 2026), checked 6 October 2026.
See how your site does on every check.
Crawl Audit runs this check and 199 others on your domain. The full report is $7.89, one time. The free check on this site covers 25.