Your business address: Crawl Audit check 127

Short answer: a real address in the footer shows you're a business someone can find. For UK companies it's also the law: the website must show the registered office address, company number and where it's registered. Check 127 warns when it can't find an address in the footer.

What Crawl Audit checks

• Pass: the footer has an <address> element, text that looks like a street address (a number followed by a word such as Street, Road, Avenue, Lane, Drive, Way, Close, Place, Court, Crescent, Suite or Floor), or a UK postcode.
• Warning: neither.

It's still a text pattern, so unusual addresses or a PO box may not match. Until 6 October 2026 it also matched unrelated text: our own footer passed because "Est. 2022" matched the "st." rule. That's now fixed, and our footer passes on "Drive" and our postcode. Wrapping the address in <address> is the most reliable way to pass.

What the rules say (UK)

• The Company, Limited Liability Partnership and Business (Names and Trading Disclosures) Regulations 2015: "Every company shall disclose its registered name on its websites."
• Regulation 25: it must also show "(a) the part of the United Kingdom in which the company is registered; (b) the company's registered number; (c) the address of the company's registered office".
• The E-commerce Regulations 2002: "the geographic address at which the service provider is established", in a form that's "easily, directly and permanently accessible".

On devmarde.com

Our footer reads: "DevMarDe is a trading name of Designn Space Ltd, registered in England and Wales, company no. 14258316. Registered office: 61 Hangleton Drive, Birmingham, B11 2QD."

Doing it properly

• Put the address in the footer, so it's on every page.
• Use the same name and address everywhere: your site, Google Business Profile and directories (check 25).
• Add it to your Organization or LocalBusiness markup too (checks 7 and 13).

This is a summary, not legal advice.

Sources

• legislation.gov.uk, The Company, Limited Liability Partnership and Business (Names and Trading Disclosures) Regulations 2015, Part 6 and E-commerce Regulations 2002, regulation 6, checked 6 October 2026.