Showing your prices: Crawl Audit check 116

Short answer: price is usually the first thing people want to know, and when it's hidden many go to a competitor who shows it. Check 116 is informational and always passes: it notes whether the page mentions prices or plans, because pricing may live on its own page.

What Crawl Audit checks

• Pass: a price in dollars, pounds or euros, or the word "pricing" or "plans".
• Pass: none, with a note that pricing may be on a dedicated page.

Prices in rupees, dirhams and other currencies aren't recognised (see check 21).

What the research says

Nielsen Norman Group found price is people's top information need on any website, including business-to-business ones, which often hide it.

• "In our studies, we watch participants go to competitors' sites when websites do not show prices."
• "When showing exact costs is unrealistic, help users by showing prices for typical scenarios, price range, or manufacturer's suggested retail price (MSRP)."

Showing prices that vary

• "From" prices, such as "Kitchens fitted from £4,000".
• A range, or two or three typical examples.
• What the price depends on, and how to get an exact quote.
• Write the price as text, with the currency, so people and machines can read it (check 21).

On devmarde.com

We show our prices: Crawl Audit's full report is $7.89, and the AI Visibility Fix is up to $490, priced from your report.

Sources

• Nielsen Norman Group, State the price to give B2B sites a competitive advantage (2013), checked 6 October 2026.