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Crawl Audit check 110Crawl AuditMobile

Tap-to-call phone links: Crawl Audit check 110

Crawl Audit check 110 looks for phone numbers that aren't tappable. How a tel: link works on phones and desktops, the right format, and common mistakes.

Zain Kazmi2 min read
On this page
Check
110 of 200
Module
UX & Conversion (CRO)
Group
Mobile Responsiveness & Touch UX
Impact
Low

Short answer: on a phone, a number wrapped in a tel: link starts a call with one tap. A plain number has to be copied and pasted. Check 110 warns when your page shows what looks like a phone number but has no tel: link.

What Crawl Audit checks

  • Pass: a link starting with tel:.
  • Warning: no tel: link, but a phone-like number (nine or more digits, spaces or brackets) in the page text.
  • Pass: no phone number at all.

The number pattern is loose. Long reference numbers or dates can look like phone numbers to it.

What MDN says

  • Links can point to "Telephone numbers with tel: URLs".
  • "tel: link behavior varies with device capabilities": "Cellular devices autodial the number", while laptops may offer a calling app.
<a href="tel:+923060720072">+92 306 072 0072</a>

Getting it right

  • Put the full international number in the link: a plus sign, the country code, then the number without the leading zero or spaces.
  • Show the number in the visible text too. Some people want to read it or save it.
  • For a WhatsApp number, a https://wa.me/ link works the same way.

On devmarde.com

Our number, +92 306 072 0072, is a tap-to-call link, so this passes.

Sources

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