- 108 of 200
- UX & Conversion (CRO)
- Mobile Responsiveness & Touch UX
- Medium
Short answer: on phones, the main menu usually hides behind a button. It has to be easy to find, and work with a keyboard and screen reader. Check 108 warns when the page has no navigation element or menu button at all.
What Crawl Audit checks
- Pass: a
<nav>, an element with "hamburger" or "menu-toggle" in its class, or a button labelled as a menu. - Warning: none.
It confirms a menu exists, not that it works. Test the button yourself with a keyboard.
Making the menu button accessible
The W3C's pattern for a show-and-hide menu:
- "The element that shows and hides the content has role button." A real
<button>does this for you. - When the menu is open, the button has
aria-expanded="true"; when it's hidden, "it is set to false." - Site navigation shouldn't use the ARIA
menurole, which is meant for app-style menus.
<nav aria-label="Main">
<button aria-expanded="false" aria-controls="main-menu">Menu</button>
<ul id="main-menu" hidden>...</ul>
</nav>
What the research says
- Nielsen Norman Group's 2016 study of 179 people: "Discoverability is cut almost in half by hiding a website's main navigation."
- Their advice: "Label the menu", with the word "Menu" next to the icon, for people who don't recognise the three lines.
- If you have only a few main sections, show them as links on mobile rather than hiding them.
Sources
- W3C, Disclosure pattern and Disclosure navigation example, checked 6 October 2026.
- Nielsen Norman Group, Hamburger menus and hidden navigation hurt UX metrics and Beyond the hamburger (2016).
See how your site does on every check.
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