Marketing for WordPress
Most SMB marketing sites and a large share of clinic, school and professional-services sites. See which channel paid for itself: search, paid or content. On WordPress specifically, this is what changes.
Qualified enquiries · week 37
31 +6 vs last week
w31
w32
w33
w34
w35
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w37
ChannelEnq.Cost / enq.
Search12£38
Paid search9£71
AI assistants6£0
Referral3£0
Paid social1£210
Paid social paused Thursday. Budget moved to product-line search.
- 200
- signals checked per audit
- 6
- assistants tracked
- Weekly
- reporting cadence
What WordPress gets right, and what it does not
- Security plugins such as Wordfence and hosts such as WP Engine often block unknown user agents by default; GPTBot returns 403 and nobody notices.
- Yoast and Rank Math emit Organization schema but rarely include sameAs or a stable @id.
- dateModified is emitted, but only updates when the post is saved, so bulk edits inflate freshness.
AI visibility on WordPress
- llms.txt. Upload llms.txt to the site root over SFTP, or serve it with a static-file plugin. Confirm it returns text/plain.
- Schema. Add the JSON-LD through the theme's header hook or a code-snippets plugin rather than a second SEO plugin, so there is one Organization block.
- Crawlers. Settings → Reading controls only the noindex flag. Edit robots.txt directly or through Yoast's file editor to allow GPTBot, PerplexityBot, ClaudeBot and Google-Extended.
What we would ship first
- Search and GEOClassic search plus the entity, schema and answer-structure work that decides whether assistants can read you at all.
- Paid mediaGoogle, Meta and LinkedIn spend that stops when it stops working. Weekly reporting, no annual lock-in.
- ContentGuides, comparisons and answer pages written to be quoted, with an author and a date on every one.
- Programmatic SEOTemplated pages built from real data, not spun text. Platform, industry and location variants that each say something specific.
How the engagement runs
- Baseline. Run the audit, read the analytics, list the queries you should own and do not. One document.
- Fix the plumbing. Tracking, schema, crawler access and the pages every channel lands on. Two to three weeks.
- Ship channels. Search, paid and content go live in the order the baseline justified.
- Report weekly. One page, one number, every Monday. Spend moves toward what worked.
100
Lighthouse performance on this site. Same for SEO, accessibility and best practices
5
products of our own in production
3
practices, each with a named lead
1 day
reply time on every enquiry
4.9
from 9 reviews
Questions people ask
- Do you work inside our existing WordPress setup?
- Yes. The scoping sprint starts with what is there. We extend WordPress where that is honest and propose a move only when the platform is the constraint.
- Can you fix AI crawler access on WordPress?
- Settings → Reading controls only the noindex flag. Edit robots.txt directly or through Yoast's file editor to allow GPTBot, PerplexityBot, ClaudeBot and Google-Extended.
- Do you handle media spend?
- We run the accounts. Spend is billed to your card by the platforms, so there is no markup and no lock-in.
- What is GEO?
- Generative engine optimisation: the technical and content work that makes AI assistants cite you when they answer a question in your category.