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DevMarDe
Marketing · Shopify

Marketing for Shopify

Direct-to-consumer brands and retailers with a catalogue of a few dozen to a few thousand products. See which channel paid for itself: search, paid or content. On Shopify specifically, this is what changes.

Get a marketing baseline About marketing
report.devmarde.com/w37Weekly report · Monday
Qualified enquiries · week 37
31 +6 vs last week
w31
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w33
w34
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w37
ChannelEnq.Cost / enq.
Search12£38
Paid search9£71
AI assistants6£0
Referral3£0
Paid social1£210
Paid social paused Thursday. Budget moved to product-line search.
200
signals checked per audit
6
assistants tracked
Weekly
reporting cadence

What Shopify gets right, and what it does not

  • Shopify emits Product schema per product, but Organization schema is left to the theme and is frequently missing sameAs.
  • robots.txt is editable through robots.txt.liquid since 2021; most stores have never touched it.
  • Collection pages rarely answer a question in the first paragraph, so assistants cite the product page or a competitor's guide instead.

AI visibility on Shopify

  • llms.txt. Shopify cannot serve arbitrary root files. Use a proxy app route or host llms.txt on a subdomain and reference it from robots.txt.
  • Schema. Add an Organization block to theme.liquid with @id, logo and sameAs; leave Product schema to the theme.
  • Crawlers. Online Store → Themes → Edit code → add robots.txt.liquid and allow the four AI user agents explicitly.

What we would ship first

  • Search and GEOClassic search plus the entity, schema and answer-structure work that decides whether assistants can read you at all.
  • Paid mediaGoogle, Meta and LinkedIn spend that stops when it stops working. Weekly reporting, no annual lock-in.
  • ContentGuides, comparisons and answer pages written to be quoted, with an author and a date on every one.
  • Programmatic SEOTemplated pages built from real data, not spun text. Platform, industry and location variants that each say something specific.

How the engagement runs

  • Baseline. Run the audit, read the analytics, list the queries you should own and do not. One document.
  • Fix the plumbing. Tracking, schema, crawler access and the pages every channel lands on. Two to three weeks.
  • Ship channels. Search, paid and content go live in the order the baseline justified.
  • Report weekly. One page, one number, every Monday. Spend moves toward what worked.
100
Lighthouse performance on this site. Same for SEO, accessibility and best practices
5
products of our own in production
3
practices, each with a named lead
1 day
reply time on every enquiry
4.9
from 9 reviews

Questions people ask

Do you work inside our existing Shopify setup?
Yes. The scoping sprint starts with what is there. We extend Shopify where that is honest and propose a move only when the platform is the constraint.
Can you fix AI crawler access on Shopify?
Online Store → Themes → Edit code → add robots.txt.liquid and allow the four AI user agents explicitly.
Do you handle media spend?
We run the accounts. Spend is billed to your card by the platforms, so there is no markup and no lock-in.
What is GEO?
Generative engine optimisation: the technical and content work that makes AI assistants cite you when they answer a question in your category.