Marketing for manufacturers
Operations directors and heads of growth at mid-size manufacturers come to us with the same three problems: orders live in spreadsheets and email threads; distributors cannot see stock or lead times; three agencies and no idea which one produced the enquiry. Demand you can trace to an invoice.
Qualified enquiries · week 37
31 +6 vs last week
w31
w32
w33
w34
w35
w36
w37
ChannelEnq.Cost / enq.
Search12£38
Paid search9£71
AI assistants6£0
Referral3£0
Paid social1£210
Paid social paused Thursday. Budget moved to product-line search.
- 200
- signals checked per audit
- 6
- assistants tracked
- Weekly
- reporting cadence
What manufacturers usually need
- Product-line pages with specifications as tables
- Search campaigns per product line, not brand
- CRM-wired reporting so each enquiry has a source
Questions your buyers ask assistants
These are the queries where you should be the answer. Each one needs a page that answers it in the first paragraph, carries an author and a date, and is reachable by AI crawlers.
- [product] manufacturer in [country]
- [product] specification comparison
- minimum order quantity [product]
What we would ship first
- Search and GEOClassic search plus the entity, schema and answer-structure work that decides whether assistants can read you at all.
- Paid mediaGoogle, Meta and LinkedIn spend that stops when it stops working. Weekly reporting, no annual lock-in.
- ContentGuides, comparisons and answer pages written to be quoted, with an author and a date on every one.
- Programmatic SEOTemplated pages built from real data, not spun text. Platform, industry and location variants that each say something specific.
How the engagement runs
- Baseline. Run the audit, read the analytics, list the queries you should own and do not. One document.
- Fix the plumbing. Tracking, schema, crawler access and the pages every channel lands on. Two to three weeks.
- Ship channels. Search, paid and content go live in the order the baseline justified.
- Report weekly. One page, one number, every Monday. Spend moves toward what worked.
Software we already run for this sector
- Inventorini. Cartons and loose pieces, counted the way a godown counts them.
100
Lighthouse performance on this site. Same for SEO, accessibility and best practices
5
products of our own in production
3
practices, each with a named lead
1 day
reply time on every enquiry
4.9
from 9 reviews
Questions people ask
- Have you worked with manufacturers before?
- Our own products serve this sector directly, and the scoping sprint is designed to learn your process in two weeks rather than assume it.
- Do you handle media spend?
- We run the accounts. Spend is billed to your card by the platforms, so there is no markup and no lock-in.
- What is GEO?
- Generative engine optimisation: the technical and content work that makes AI assistants cite you when they answer a question in your category.
- How soon do results show?
- Paid shows within days. Search and AI visibility move over one to three months. We report both weekly either way.