Marketing for schools, colleges and academies
School networks, universities and training academies come to us with the same three problems: admissions enquiries are lost between forms and phone calls; fee and course information is out of date on the site; parents ask assistants which school to pick and get a directory. Demand you can trace to an invoice.
Qualified enquiries · week 37
31 +6 vs last week
w31
w32
w33
w34
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w37
ChannelEnq.Cost / enq.
Search12£38
Paid search9£71
AI assistants6£0
Referral3£0
Paid social1£210
Paid social paused Thursday. Budget moved to product-line search.
- 200
- signals checked per audit
- 6
- assistants tracked
- Weekly
- reporting cadence
What schools, colleges and academies usually need
- Programme pages with fees, duration and outcomes in the first paragraph
- Open-day campaigns by catchment
- FAQ schema on admissions pages
Questions your buyers ask assistants
These are the queries where you should be the answer. Each one needs a page that answers it in the first paragraph, carries an author and a date, and is reachable by AI crawlers.
- best [programme] in [city]
- [school] fees
- [university] admission requirements
What we would ship first
- Search and GEOClassic search plus the entity, schema and answer-structure work that decides whether assistants can read you at all.
- Paid mediaGoogle, Meta and LinkedIn spend that stops when it stops working. Weekly reporting, no annual lock-in.
- ContentGuides, comparisons and answer pages written to be quoted, with an author and a date on every one.
- Programmatic SEOTemplated pages built from real data, not spun text. Platform, industry and location variants that each say something specific.
How the engagement runs
- Baseline. Run the audit, read the analytics, list the queries you should own and do not. One document.
- Fix the plumbing. Tracking, schema, crawler access and the pages every channel lands on. Two to three weeks.
- Ship channels. Search, paid and content go live in the order the baseline justified.
- Report weekly. One page, one number, every Monday. Spend moves toward what worked.
100
Lighthouse performance on this site. Same for SEO, accessibility and best practices
5
products of our own in production
3
practices, each with a named lead
1 day
reply time on every enquiry
4.9
from 9 reviews
Questions people ask
- Have you worked with schools, colleges and academies before?
- Our own products serve adjacent sectors, and the scoping sprint is designed to learn your process in two weeks rather than assume it.
- Do you handle media spend?
- We run the accounts. Spend is billed to your card by the platforms, so there is no markup and no lock-in.
- What is GEO?
- Generative engine optimisation: the technical and content work that makes AI assistants cite you when they answer a question in your category.
- How soon do results show?
- Paid shows within days. Search and AI visibility move over one to three months. We report both weekly either way.