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Marketing · AI visibility · Hospitality

AI visibility for hotels and restaurants

Hotels, restaurant groups and cafés come to us with the same three problems: bookings come through portals that take a cut; menu and rate information is out of date on the site; assistants recommend from review sites, not your page. Be the answer assistants give.

Run the audit first About ai visibility
crawlaudit.devmarde.com/r/8f2aCrawl Audit · Findings
FindingImpact
GPTBot blocked by firewall403 from bot protection on every pageHigh
llms.txt missingNothing tells an AI crawler what the site is forHigh
Entity records unlinkedNo sameAs on Organization schemaMedium
31 pages without dateModifiedModels discount content they cannot dateMedium
200
signals scored
4
crawlers tested
6
assistants tracked

What hotels and restaurants usually need

  • Pages that answer rates, location and policy directly
  • Hotel and Restaurant schema with amenities and hours
  • Review collection after checkout

Questions your buyers ask assistants

These are the queries where you should be the answer. Each one needs a page that answers it in the first paragraph, carries an author and a date, and is reachable by AI crawlers.

  • best hotel near [landmark]
  • [restaurant] menu prices
  • [hotel] cancellation policy

What we would ship first

  • Technical crawlFetched as GPTBot, PerplexityBot and ClaudeBot, not as a browser, so we see what they see.
  • Entity recordsOrganization schema with sameAs to Wikidata, Crunchbase and your profiles, so assistants know which company you are.
  • Answer-shaped contentPages that answer the question in the first paragraph and carry an author and a date.
  • Schema and llms.txtValidated JSON-LD and an llms.txt that tells crawlers what the site is for.

How the engagement runs

  • Audit. Crawl Audit scores 200 signals. Findings are ranked by impact, each with the code to paste.
  • Fix. Crawler access, schema and entity work first. Most sites clear the high-impact findings in two weeks.
  • Write. Answer pages for the questions you should own, with an author and a date.
  • Track. Weekly share-of-answer report across six assistants.

Software we already run for this sector

  • Inventorini. Cartons and loose pieces, counted the way a godown counts them.
  • Wattwise. What every appliance really costs, before the bill jumps a slab.
100
Lighthouse performance on this site. Same for SEO, accessibility and best practices
5
products of our own in production
3
practices, each with a named lead
1 day
reply time on every enquiry
4.9
from 9 reviews

Questions people ask

Have you worked with hotels and restaurants before?
Our own products serve this sector directly, and the scoping sprint is designed to learn your process in two weeks rather than assume it.
Is the audit manual?
No. Crawl Audit is a tool. You enter a domain and it runs. Nobody reviews it by hand.
Do I need the service if I run the audit?
Not necessarily. Many teams fix the findings themselves with the free generators. The service is for teams who would rather we did it.
How is this different from SEO?
It overlaps. Search engines and assistants both read your site; assistants additionally weight entity records, answer structure and freshness.