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Marketing · AI visibility · Healthcare

AI visibility for clinics and hospitals

Clinic groups, hospitals and diagnostic labs come to us with the same three problems: appointment booking runs on phone calls; treatment pages are well written and never cited; firewalls block AI crawlers by default. Be the answer assistants give.

Run the audit first About ai visibility
crawlaudit.devmarde.com/r/8f2aCrawl Audit · Findings
FindingImpact
GPTBot blocked by firewall403 from bot protection on every pageHigh
llms.txt missingNothing tells an AI crawler what the site is forHigh
Entity records unlinkedNo sameAs on Organization schemaMedium
31 pages without dateModifiedModels discount content they cannot dateMedium
200
signals scored
4
crawlers tested
6
assistants tracked

What clinics and hospitals usually need

  • Treatment pages that answer cost, duration and recovery first
  • MedicalClinic schema with departments and doctors
  • Review collection after each visit

Questions your buyers ask assistants

These are the queries where you should be the answer. Each one needs a page that answers it in the first paragraph, carries an author and a date, and is reachable by AI crawlers.

  • cost of [treatment] in [city]
  • best [specialty] clinic in [city]
  • [procedure] recovery time

What we would ship first

  • Technical crawlFetched as GPTBot, PerplexityBot and ClaudeBot, not as a browser, so we see what they see.
  • Entity recordsOrganization schema with sameAs to Wikidata, Crunchbase and your profiles, so assistants know which company you are.
  • Answer-shaped contentPages that answer the question in the first paragraph and carry an author and a date.
  • Schema and llms.txtValidated JSON-LD and an llms.txt that tells crawlers what the site is for.

How the engagement runs

  • Audit. Crawl Audit scores 200 signals. Findings are ranked by impact, each with the code to paste.
  • Fix. Crawler access, schema and entity work first. Most sites clear the high-impact findings in two weeks.
  • Write. Answer pages for the questions you should own, with an author and a date.
  • Track. Weekly share-of-answer report across six assistants.
100
Lighthouse performance on this site. Same for SEO, accessibility and best practices
5
products of our own in production
3
practices, each with a named lead
1 day
reply time on every enquiry
4.9
from 9 reviews

Questions people ask

Have you worked with clinics and hospitals before?
Our own products serve adjacent sectors, and the scoping sprint is designed to learn your process in two weeks rather than assume it.
Is the audit manual?
No. Crawl Audit is a tool. You enter a domain and it runs. Nobody reviews it by hand.
Do I need the service if I run the audit?
Not necessarily. Many teams fix the findings themselves with the free generators. The service is for teams who would rather we did it.
How is this different from SEO?
It overlaps. Search engines and assistants both read your site; assistants additionally weight entity records, answer structure and freshness.