Have you worked with schools, colleges and academies before?

Our own products serve adjacent sectors, and the scoping sprint is designed to learn your process in two weeks rather than assume it.

No. Crawl Audit is a tool. You enter a domain and it runs. Nobody reviews it by hand.

Do I need the service if I run the audit?

Not necessarily. Many teams fix the findings themselves with the free generators. The service is for teams who would rather we did it.

How is this different from SEO?

It overlaps. Search engines and assistants both read your site; assistants additionally weight entity records, answer structure and freshness.

Have you worked with schools, colleges and academies before?

Our own products serve adjacent sectors, and the scoping sprint is designed to learn your process in two weeks rather than assume it.

No. Crawl Audit is a tool. You enter a domain and it runs. Nobody reviews it by hand.

Do I need the service if I run the audit?

Not necessarily. Many teams fix the findings themselves with the free generators. The service is for teams who would rather we did it.

How is this different from SEO?

It overlaps. Search engines and assistants both read your site; assistants additionally weight entity records, answer structure and freshness.

Marketing · AI visibility · Education

AI visibility for schools, colleges and academies

School networks, universities and training academies come to us with the same three problems: admissions enquiries are lost between forms and phone calls; fee and course information is out of date on the site; parents ask assistants which school to pick and get a directory. Be the answer assistants give.

Run the audit first About ai visibility

crawlaudit.devmarde.com/r/8f2aCrawl Audit · Findings

FindingImpact

GPTBot blocked by firewall403 from bot protection on every pageHigh

llms.txt missingNothing tells an AI crawler what the site is forHigh

Entity records unlinkedNo sameAs on Organization schemaMedium

31 pages without dateModifiedModels discount content they cannot dateMedium

200
signals scored: 4
crawlers tested: 6
assistants tracked

What schools, colleges and academies usually need

Programme pages with fees, duration and outcomes in the first paragraph
Open-day campaigns by catchment
FAQ schema on admissions pages

Questions your buyers ask assistants

These are the queries where you should be the answer. Each one needs a page that answers it in the first paragraph, carries an author and a date, and is reachable by AI crawlers.

best [programme] in [city]
[school] fees
[university] admission requirements

What we would ship first

Technical crawlFetched as GPTBot, PerplexityBot and ClaudeBot, not as a browser, so we see what they see.
Entity recordsOrganization schema with sameAs to Wikidata, Crunchbase and your profiles, so assistants know which company you are.
Answer-shaped contentPages that answer the question in the first paragraph and carry an author and a date.
Schema and llms.txtValidated JSON-LD and an llms.txt that tells crawlers what the site is for.

How the engagement runs

Audit. Crawl Audit scores 200 signals. Findings are ranked by impact, each with the code to paste.
Fix. Crawler access, schema and entity work first. Most sites clear the high-impact findings in two weeks.
Write. Answer pages for the questions you should own, with an author and a date.
Track. Weekly share-of-answer report across six assistants.

100

Lighthouse performance on this site. Same for SEO, accessibility and best practices

products of our own in production

practices, each with a named lead

1 day

reply time on every enquiry

4.9

from 9 reviews

Questions people ask

Have you worked with schools, colleges and academies before?: Our own products serve adjacent sectors, and the scoping sprint is designed to learn your process in two weeks rather than assume it.
Is the audit manual?: No. Crawl Audit is a tool. You enter a domain and it runs. Nobody reviews it by hand.
Do I need the service if I run the audit?: Not necessarily. Many teams fix the findings themselves with the free generators. The service is for teams who would rather we did it.
How is this different from SEO?: It overlaps. Search engines and assistants both read your site; assistants additionally weight entity records, answer structure and freshness.