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DevMarDe
Design · WordPress

Design for WordPress

Most SMB marketing sites and a large share of clinic, school and professional-services sites. Get a brand and a product that look like the same company, and keep looking that way after handover. On WordPress specifically, this is what changes.

Start a brand sprint About design
design.devmarde.com/tokensDesign system · Tokens
DevMarDe
Familjen Grotesk · 400–700
--radius-sm9px
--radius-md12px
--ease-standard0.2, 0, 0.2, 1
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Card
Hairline, 12px, 2px pillar rule.
3
directions on real screens
2
themes shipped by default
1
design system, this site

What WordPress gets right, and what it does not

  • Block themes accept design tokens as theme.json, so a design system can ship as a theme rather than a page builder configuration.

AI visibility on WordPress

  • llms.txt. Upload llms.txt to the site root over SFTP, or serve it with a static-file plugin. Confirm it returns text/plain.
  • Schema. Add the JSON-LD through the theme's header hook or a code-snippets plugin rather than a second SEO plugin, so there is one Organization block.
  • Crawlers. Settings → Reading controls only the noindex flag. Edit robots.txt directly or through Yoast's file editor to allow GPTBot, PerplexityBot, ClaudeBot and Google-Extended.

What we would ship first

  • Brand systemsMarks, type, colour and the rules that stop the brand drifting in six months.
  • Product interfacesSaaS and mobile screens designed with the empty states, errors and long names included.
  • Design systemsTokens, components and documentation your engineers actually use. Light and dark from day one.
  • Marketing sitesSites that read well, load fast and can be extended by whoever runs them next.

How the engagement runs

  • Audit. What exists, what is inconsistent, what users trip over. Screenshots, not opinions.
  • Directions. Three directions on real screens, not moodboards. You pick one.
  • System. Tokens, components and templates, built in Figma and exported to code.
  • Ship. We build it or pair with your engineers until it is live and consistent.
100
Lighthouse performance on this site. Same for SEO, accessibility and best practices
5
products of our own in production
3
practices, each with a named lead
1 day
reply time on every enquiry
4.9
from 9 reviews

Questions people ask

Do you work inside our existing WordPress setup?
Yes. The scoping sprint starts with what is there. We extend WordPress where that is honest and propose a move only when the platform is the constraint.
Can you fix AI crawler access on WordPress?
Settings → Reading controls only the noindex flag. Edit robots.txt directly or through Yoast's file editor to allow GPTBot, PerplexityBot, ClaudeBot and Google-Extended.
Do you do logos only?
Rarely. A mark without a system drifts within months. The brand sprint produces the mark and the rules together.
Can you work inside our existing design system?
Yes. The audit step tells you what to keep. We extend rather than replace where that is honest.